Product · yawe.ai

The content system we run our own stores on.

yawe.ai started as an internal tool: we needed thirty product videos a month for stores we operate, and the agency answer was too slow and too expensive. It has been running on our own accounts since before we sold it to anyone else.

01 What it makes

Four kinds of video, one pipeline.

01

Product videos

A product image, a brand kit and a product brief go in. Script, keyframes and a finished vertical video come out — no shoot, no studio booking.

  • Product image → script → keyframes → video
  • Repeatable across a whole catalogue

02

E-commerce videos

The cutdowns a store actually needs: hooks, comparisons, demos and offers, in the format the platform is currently rewarding.

  • Built to platform specs
  • Batch production, same brand look

03

Avatar videos

A presenter you do not have to book. Useful for explainers, founder-led content and markets where you have no local talent yet.

  • Script-driven avatar presenter
  • Consistent face across a campaign

04

Personal brand videos

For founders, creators and category experts — the same pipeline, pointed at a person rather than a product.

  • Founder and expert formats
  • English, Malay or Mandarin

Product · 20s

A bottle turned to camera, one take.

UGC-style · 20s

Creator cadence, without hiring a creator.

UGC-style · 14s

Mirror-phone framing, the format the feed rewards.

Presenter · 30s

One spokesperson, reusable across a catalogue.

Presenter · 15s

A city backdrop, generated rather than booked.

02 The loop

Five stages, one cycle. The judgement in the middle is the product.

A video tool stops when the file renders. This one runs the whole cycle — what gets made, where it goes, what came back, where the money went, and what to change next week. Every cycle writes into the same record.

01Content production
02Publishing
03Data capture
04Paid conversion
05Review and optimisation

Judgement

Sharper with every cycle This is the moat
  1. 01

    Content production

    Product, e-commerce and avatar videos, built from a brand kit instead of a brief that starts from zero.

  2. 02

    Publishing

    Platform-native cutdowns and hooks, on the calendar the store actually sells on.

  3. 03

    Data capture

    Views, watch-through, clicks and sales written back to the asset that produced them.

  4. 04

    Paid conversion

    Spend behind the assets that sold, on your own account, at a fixed serving rate.

  5. 05

    Review and optimisation

    What to make next, what to stop making, and which format earned the next month.

  6. Operating judgement

    Sharper with every cycle. Every cycle writes into the same record, so the second month is better informed than the first.

    This is the moat

Built in parallel — creator outreach · AI livestream · SEO and GEO · paid acquisition

03 How it works

Product image in. Vertical video out.

The brand kit does the heavy lifting: reference images, colour, tone, hooks and taglines are set once, then every batch inherits them. That is why thirty assets look like one brand.

  1. 01Brand kit
  2. 02Script
  3. 03Keyframes
  4. 04Video

performance data refines the kit

Videos that sell feed back into the kit: hooks that worked, formats that did not, the product angle that moved units. The library and the judgement both compound.

04 Pricing

Three ways to buy, depending on who does the work.

Rates depend on volume, video length and how much of the operation you keep in-house, so we quote rather than publish a price list. The structure is the same for everyone.

Self-serve

Platform credits

You drive the system yourself. Credits are consumed per generation; the brand kit and templates are yours.

Done for you

Video production

We write the briefs, run the generations and hand over finished assets — the same team that runs our own stores.

Managed

AI livestream plans

AI-hosted live rooms with a human producer behind them, inside the platform’s live-selling rules.

BytePlus distributor

Distributor since October 2026. Model capacity — including the video models we render on — comes through our own distribution account rather than a retail reseller, so the run-rate is ours to plan against, not a retailer’s to change.

05 For agencies

Agency partnership plan.

If you are a service provider or an agency with stores under management, you can run yawe.ai under your own brand with our production team behind it. We would rather have a partner than a competitor in every market we are not in.

  • Wholesale credit rates, tiered by volume
  • Your brand on the output, our pipeline underneath
  • Onboarding for your operators, in English or Mandarin
  • Access to the same templates our own stores use

yawe.ai is one product line of Yawe Global Commerce. We are not a pure software company: if the content does not sell, the same team is accountable for the store.

Next

See it on your own product.
Send one image.

We will produce a sample from a single product photo before you commit to anything.