Case studies

What the work looks like when it lands.

Twenty-one accounts and two cross-border events, from a gold livestream in Kuala Lumpur to a creator trip to Yiwu. Every number below is a platform figure from an account this team operated — not a projection, not a benchmark.

One-stop operations

Mentholatum Malaysia

Sunplay and Hada Labo, end to end: store, short videos, livestreaming, overseas creators and paid media. Bundles lifted order value.

No.1
store in its national category
+701%
shop GMV across a 14-day brand day
5.61×
ROAS, published by TikTok

One-stop operations

OPPO Malaysia

Full-service TikTok operations for consumer electronics — store management, video, live and paid ads.

No.1
store in its national category
4
services run end to end

Creator livestream

MASDORA Malaysia

Creator livestream for 999.9 investment gold, built on TikTok’s first gold livestream creator.

Top 3
weekly shopping ranking
First live
on a category-first creator

Creator livestream

SASA Malaysia

Creator livestream for loose powder, body oil, primer and conditioner, supported by teaser videos and targeted ads.

1.08M
impressions in one session
74.51%
click-through rate

Creator livestream

Food processor Malaysia

Live operations for an 18-accessory multifunction food processor: selection, scripts, ads and moderation.

~1,000
units in one session

Creator livestream

Hybrid stove Malaysia

Live operations for a gas-electric infrared stove, from product selection to live moderation.

854
units sold
50K
impressions

Creator livestream

Hiking backpack Malaysia

Live operations for a waterproof multi-compartment backpack, promoted through creator partnerships.

1,500
units sold
645K
impressions

Creator livestream

Christy Ng Malaysia

Creator livestream for a Malaysian fashion brand, using TikTok’s official live and Super Brand Day coupons.

1,600
units sold

Affiliate marketing

Projector United Kingdom

Creator affiliate programme for an affordable projector, run across 200+ partners for seven months.

10,192
units sold
6M+
video and live impressions

Affiliate marketing

Plus-size womenswear United Kingdom

Creator affiliate programme across 200+ partners, with 213 videos and 175 livestreams.

5,581
units sold
3M+
impressions
200+
partners

Affiliate marketing

Plus-size womenswear II United Kingdom

A second plus-size account, built with a smaller network of 20+ creators and fewer lives.

9,915
units sold
3M+
impressions

Affiliate marketing

Give Me Cosmetics United Kingdom

Single-creator partnership on an eight-piece mystery bundle.

3,013
units sold

Affiliate marketing

YOZY United Kingdom

Single-creator partnership on a knot-front tank top.

1,732
units sold

Affiliate marketing

luluer beauty United Kingdom

Single-creator partnership on a 3-in-1 hair curler.

556
units sold

One-stop operations

EPLAS Malaysia

Launch and run a store selling water bottles, home goods and kitchenware — including a 3.0 to 4.0 star recovery in thirty days.

Top 50
home and kitchenware, Malaysia
100+
creators recruited in one month
22%
of GMV from creators

One-stop operations

Pearl jewellery Singapore

Full-service operations with in-house AI video and livestreams, launching an account from zero followers.

From zero
followers at launch
Live + AI video
both in-house

One-stop operations

UK plus-size womenswear United Kingdom

Full-service TikTok operations for a store that was losing money every month.

Loss → profit
in the first month of operations
Full service
video, AI video and creators

One-stop operations

Swiss Polo Malaysia

Full-service TikTok operations for fashion bags, with creators driving the first orders.

Creators
drove the first orders

One-stop operations

US treadmill United States

US livestream operations for a folding treadmill: selection, scripts, ads and live moderation.

383K
viewers in one session

One-stop operations

Skin-care ointment Malaysia

Launch and run a single-product store: selection, listing, testing, promotion and customer support.

200+
orders per day, first month
Positive
ROI in month one

Advertising

Mentholatum Malaysia

Media management for women’s UV-protection skincare during peak season.

Peak season
media managed end to end

Events and cross-border

Yiwu Creator Event China

We took Southeast Asian creators into the Yiwu wholesale market: store walk-throughs, product testing and live sessions, with the buying done on the same trip as the filming.

  • Creators filming real inventory, not studio mock-ups
  • Live sessions for Malaysian and Singaporean audiences, priced in ringgit
  • Sourcing notes from each session fed straight into the store listings

Events and cross-border

Chinese brands landing in Malaysia Malaysia

When a Chinese supplier wants to meet Malaysian buyers in person — a launch, a showroom opening, a creator briefing — we run the local half of the trip.

  • Venue, invitations, hosts and run-of-show in Kuala Lumpur
  • Creators on site, with content captured through the day
  • The footage reused as short-form for the following month

Events

Two rooms, four photographs.

Kuala Lumpur, where we present the production pipeline to partner audiences; and Yiwu, where the creators we work with walk the wholesale district in person. The same team is in both.

A speaker on stage in Kuala Lumpur in front of a screen showing the script, keyframe and video pipeline
Kuala Lumpur Presenting the production pipeline — script, keyframes, video — to a TikTok Shop partner session.
A group photograph of the operator team with partners at an AI on TikTok Shop event in Kuala Lumpur
Kuala Lumpur AI on TikTok Shop, with our co-hosts and platform partners after the session.
A crowd of Southeast Asian creators at the Digital Trade Yiwu centre, many filming with phones
Yiwu Creators in the wholesale district, filming as they source rather than after.
A group photograph of the creator cohort at the Digital Trade Yiwu venue
Yiwu The cohort at the Digital Trade Yiwu venue, at the end of the sourcing trip.

Films

Two AI brand films, thirty seconds each.

The work our content team is judged on. Both were generated rather than shot — no crew, no location, no talent booking — and both were made for a single market and a single audience.

AI brand film · 30s

HEY-YO

Fresh-milk-skin yogurt for a Malaysian audience: a kampung lane, a family at the table, and the cup turned to camera.

AI lifestyle film · 30s

City film

One character, two locations — rooftop daylight into a night market — cut to hold a 30-second hook without a voiceover.

Ads

What paid media returned.

Return on ad spend by category, on accounts we bought media for. Two numbers per category means two distinct campaigns or products.

CategoryROASWhat it was
Personal care9.05 / 9.53Two campaigns, UV-protection skincare
Fashion9.33 / 7.19Two campaigns, womenswear
Men’s personal care6.60Single campaign
Women’s personal care6.11Single campaign
5.61×
ROAS on Video Shopping Ads
+170%
against the previous 3.34× on Live Shopping ads
17 days
3–20 March 2023, run as a test
TikTok case study Rohto Mentholatum Malaysia — Sunplay and Hada Labo, Video Shopping Ads with localised creative. Implemented under N&B, the agency this team built before Yawe.

The four rows above come from platform ad reports on accounts operated by this team; spend figures available on request under NDA. The card above is published by TikTok, not by us — which is why it carries a date and a campaign name. Results are category and creative dependent and should not be read as a forecast.

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