How is the work priced?

By scope. There is no rate card and no package to pick from — we quote after one conversation about what you actually need. Media is bought on your own ad account at a fixed serving rate.

Do we keep our accounts and our data?

Yes. We work inside your seller and ad accounts rather than through a reseller layer, so the history, the followers and the creative stay yours if we part ways.

How quickly can you start?

The account is live in the first month: audit and setup in weeks 1–2, content and creator ramp in weeks 3–6, paid spend from week 7 once the first numbers are in.

We already have an agency. Is that a problem?

No. Most of the first ninety days is spent removing what does not work, and that is easier to see from inside an account than from a pitch deck.

Do you only work in Malaysia?

No. Malaysia and Singapore first, then Thailand, the UK and the United States. The team sits in Kuala Lumpur and China, which is why sourcing and content production are not outsourced.

Who makes the content — you or us?

Either. Most clients take production from us and keep operations in-house; some do the opposite. The loop only compounds when both sides read the same numbers.

Services

Services, run as one pipeline.

You can buy any one of these on its own. Most clients end up with three or more, because the numbers only get interesting once the content, the media and the store agree with each other.

Store management

Shopping experience

The store itself: opened, structured, priced and kept clean. Listings written for how people actually search in Malay, English or Malay-plus-English; orders, returns and disputes handled inside the platform.

Store setup
Product listings
Order management

We also fix what arrives broken: EPLAS came in at 3.0 stars and left at 4.0 in thirty days.

Short and AI video

Brand awareness

Product videos, educational videos and the AI cutdowns that make volume possible. One brand kit drives reference images, hooks and tone, so thirty assets a month look like one brand instead of thirty freelancers.

Video production
AI video creation
Photo and video management

Produced in English, Malay and Mandarin. The AI pipeline is our own product, yawe.ai.

Livestreaming

Engagement and sales

24/7 coverage where the maths justifies it, creator streams where the audience is a person rather than a store. Hosts on three-hour shifts, teaser videos feeding the room, and a producer watching the numbers live.

Livestream planning
Host management
Live operations

Studios in Kuala Lumpur: teleprompter TV, Stream Deck, boom mic, softbox, rigid backdrop.

Live room · 55s

Mentholatum, on air

Two hosts, branded overlays, 20–30% offers and a full product table — the format behind the 24/7 coverage.

Training

Team capability

We teach the framework we run accounts with: store operations, content briefs, live hosting, creator outreach, and how to read the numbers afterwards — for client teams taking work in-house, or partners who need to sell it.

Operator training
Live hosting drills
Playbooks and templates

Delivered in Kuala Lumpur or online; the same playbooks our operators use.

A training session in Kuala Lumpur: an operator presenting to a room of client and partner teams — A training session in Kuala Lumpur — store, content and live operations, taught by the operators who run them.

Creator affiliates

Audience reach

The slow, unglamorous work: recruiting creators one at a time, qualifying samples, writing the brief and the three follow-ups, and paying on commission rather than placement fees.

Creator matching
Partnerships
Affiliate campaigns

For EPLAS we recruited 100+ creators in a month; 62 of them produced sales, 22% of GMV.

Campaigns

Sales growth

Calendar-driven pushes around 9.9, 11.11, Ramadan and payday: which SKU goes on offer, at what depth, with which creative, and who is on the platform side that week.

Campaign planning
Platform coordination
Pricing and offers

The MASDORA Ramadan campaign was the account’s biggest single session that quarter.

Paid advertising

Reach and conversion

Media bought on your own ad account at a fixed serving rate, with creative spend going where the first round of numbers says it should — not into the asset the client liked most.

Ad campaigns
GMV Max
Affiliate ads

ROAS 9.05 on personal care; a full peak season of media managed for Mentholatum.

On site

Supply is in Yiwu. The buyers are in Malaysia. We work both ends.

Content and commerce are the same job for us, and sometimes that job happens in a room rather than on a phone. Two directions, one team.

Yiwu → Southeast Asia

Creators to the source

We take creators into the wholesale markets: itinerary, shooting schedule, live sessions and the buying, all in one trip. The audience sees real inventory at real prices, and the sourcing notes go straight into the store listing the same week.

China → Malaysia

Brands into the market

For Chinese suppliers running a launch, a showroom opening or a creator briefing in Malaysia, we run the local half: venue, invitations, hosts, run-of-show, creators on site, and the content captured through the day.

We are an operator, not an exhibition organiser. We run the creators, the content and the commerce around an event; the venue contract and the exhibition stand stay with you unless you ask otherwise.

Process

The first ninety days.

No six-month onboarding. The account is live in the first month, and the first three months look like this.

Week 1–2
Audit and setup
Store health, listing quality, creator history, ad account structure. We fix the cheap things first and tell you what we would not spend money on.
Week 3–6
Content and creator ramp
Brand kit, first batch of product videos, creator outreach at volume, and a live schedule that matches your category’s traffic.
Week 7–12
Spend where it earned it
Paid budget goes to the assets that produced sales, not the ones that looked best. Weekly review, one page, the three changes for next week.

FAQ

Questions we get before the first call.

How is the work priced?: By scope. There is no rate card and no package to pick from — we quote after one conversation about what you actually need. Media is bought on your own ad account at a fixed serving rate.
Do we keep our accounts and our data?: Yes. We work inside your seller and ad accounts rather than through a reseller layer, so the history, the followers and the creative stay yours if we part ways.
How quickly can you start?: The account is live in the first month: audit and setup in weeks 1–2, content and creator ramp in weeks 3–6, paid spend from week 7 once the first numbers are in.
We already have an agency. Is that a problem?: No. Most of the first ninety days is spent removing what does not work, and that is easier to see from inside an account than from a pitch deck.
Do you only work in Malaysia?: No. Malaysia and Singapore first, then Thailand, the UK and the United States. The team sits in Kuala Lumpur and China, which is why sourcing and content production are not outsourced.
Who makes the content — you or us?: Either. Most clients take production from us and keep operations in-house; some do the opposite. The loop only compounds when both sides read the same numbers.

Tell us which three you need.
We’ll scope the rest.

Most clients start with one service and add the others once the numbers make the case. There is no package to buy — the mix is set after the first conversation.

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