Store management
The store opened, structured, priced and kept clean.
Shopping experience
Kuala Lumpur · China · Southeast Asia
The No.1 store in its category.
+701% on a fourteen-day brand day.
Twenty-one accounts run end to end — store, content, live and media — by one team across Kuala Lumpur and China. Both numbers come from accounts we still operate.
- Accounts documented
- 21
- Platforms we run
- 4
- Regions served
- 3
- Businesses supported
- 100+
Partner networks
01 What we do
Everything the store needs, one team.
Most brands buy these from four different vendors, then spend the week reconciling four sets of numbers. We run them as one pipeline, so the creative, the media and the store see the same data on the same day.
Short and AI video
Product, educational and AI cutdowns from one brand kit.
Brand awareness
Livestreaming
24/7 studios or creator rooms, with a producer on the numbers.
Engagement and sales
Training
The playbooks we run on, taught to the team that runs them.
Team capability
Creator affiliates
Recruited one at a time, briefed, sampled, paid on commission.
Audience reach
Campaigns
9.9, 11.11 and Ramadan pushes, with the platform side lined up.
Sales growth
Paid advertising
Media bought on your own account at a fixed serving rate.
Reach and conversion
Offline, too
Creators into Yiwu; Chinese brands into Kuala Lumpur.
The on-site work
All services
Scope, process, and what the first ninety days look like.
Read the detail
02 Proof
Numbers we are willing to put next to our name.
Four results out of the twenty-one we publish. All of them run by this team, on accounts we still operate.
- No.1
- Store in its national category — Mentholatum, OPPO
- 10,192
- Units sold through one UK affiliate programme
- 9.05
- ROAS on personal-care paid media
- 200+
- Creators maintained across two markets
03 Films
AI films. No crew, no shoot.
Both were generated rather than shot — no location booking, no talent, no camera. One market, one audience, which is why they do not look like stock footage. Press play; nothing loads until you do.
AI brand film · 30s
HEY-YO
A kampung lane, a family at the table, the cup turned to camera — generated, not shot.
AI lifestyle film · 30s
City film
One character, two locations: rooftop daylight into a night market, no voiceover.
04 Method
Content is cheap now. The judgement is the product.
Anyone can make thirty assets a month. Knowing which three deserve budget is the scarce skill — and it only gets sharp when the same team sees what was made, where it went, what came back and where the money went.
- 01
Content
Product, live and AI video from one brand kit.
- 02
Publishing
Platform-native cutdowns on the calendar the store sells on.
- 03
Data
Views, clicks and sales written back to the asset that produced them.
- 04
Paid
Spend behind the assets that sold, on your own account.
- 05
Review
What to make next, and what to stop making.
back to content — sharper each cycle
05 Where we operate
Two countries, three regions, four platforms.
We work in
China + Malaysia
Twelve people across China and Kuala Lumpur, five of them Malaysian. Sourcing, creative and platform relationships sit in the same company.
We sell into
SEA · Europe · North America
Malaysia and Singapore first, then Thailand, the UK and the United States. Local creators, local language, one reporting layer.
We sell on
TikTok Shop
Also Shopee, Lazada and Amazon. On the marketing side: Instagram, Facebook, YouTube and WhatsApp. TikTok Shop is where most of our operating history sits, from store setup to GMV Max.
06 Team
Two teams, two different jobs.
Twelve people in one company. Operations sits in Kuala Lumpur; engineering and production sit in China — which is why the AI is built by people who also have to get the goods out.
Southeast Asia
Kuala Lumpur
The stores, the live rooms and the creator relationships. Five of the twelve people in the company are Malaysian, and this is where they sit.
Store, live and creators →China
Engineering and supply
yawe.ai is written here — pipeline, model gateway, cost curve — alongside video production and sourcing.
The AI and the supply side →07 Product
We also built the tool we run our own stores on.
yawe.ai is our in-house content system: product videos, e-commerce videos and avatar videos, generated from a brand kit and a product image. We used it on our own accounts for a year before selling it, which is why it is priced per asset rather than per seat.
Product image → script → keyframes → video. In English, Malay or Mandarin.
What it makes
- 01AI product videos
- 02E-commerce videos
- 03Avatar videos
- 04Personal brand videos
08 Contact
Tell us what you sell.
We’ll tell you what it takes.
Twenty minutes is usually enough to say whether we are the right operator for your category. Bring last month’s numbers if you have them.
Start a conversation
Kuala Lumpur · China · GMT+8